By Robert Ringer

Unlike the Windows Search effort I discussed in my last article, manually searching Windows Explorer or My Computer begins with how you store a document. Because if you do a good job of storing it, finding it should be easy. There was a simple reason why I couldn’t find my son’s paper: I had stored it in the wrong folder! Doh!

What do I mean by “wrong folder”? In my world, a wrong folder is one that is not a logical place for a particular document to be stored. There is no doubt in my mind that everyone reading this article knows exactly what I mean by this, because every computer user has made this mistake — usually many, many times. Read the rest of this entry »

Voice of Sanity subscriber Dr. Ken Evoy is the founder and CEO of SiteSell, an Alexa.com top 1000 Web site. SiteSell is totally self-funded and has been profitable since its inception. Remarkably, its tremendous growth has been, and still is, 100 percent word-of-mouth driven. SiteSell’s SBI! software is an exciting new way of doing business on the Web, with a focus on ongoing, long–term results

By Dr. Ken Evoy

E-commerce is still a very immature and confusing way of doing business. Hucksters and false experts abound at every level. It’s difficult to decide on the best approach to doing business on the Internet and who to listen to.

You can chase the gurus who claim to have the secret system. Or seek out the magical Search Engine Optimizer who claims to be able to get you to the top of the major search engines. Or you can depend on your Webmaster, who talks so far over your head that you have no way of knowing if he’s competent or not. Read the rest of this entry »

The High-Speed/Low-Cost Catalyst

By Robert Ringer

In the Preface to Stephen M.R. Covey’s book The Speed of Trust, his father, Stephen R. Covey (of Seven Habits fame), states: “My interactions with business leaders around the world have made it increasingly evident that ‘speed to market’ is now the ultimate competitive weapon.”

Just think about that for a minute — the ultimate competitive weapon. What a remarkable thought: The most important thing you can do to win out over the competition is get your reasons for that is that it gives you an edge over your competitors. Read the rest of this entry »

Considering the headline of his legendary full-page ad, it’s no wonder the late and legendary Joe Karbo was able to sell millions of copies of his self-published book The Lazy Man’s Way to Riches. The headline I’m referring to is: MOST PEOPLE ARE TOO BUSY EARNING A LIVING TO MAKE ANY MONEY.

What’s so great about this headline is that the vast majority of people can relate to it. And one of the least-understood secrets of good writing — including copywriting — is to say things that get people nodding their heads in agreement with your words.

Read the rest of this entry »

Whatever It Takes

By Robert Ringer

I love Thanksgiving … a lot of great childhood memories. Turkey, giblet gravy, mashed potatoes, five or six desserts … the Packers and Lions doing battle on our black-and-white television set … snow flurries outside … the long weekend … and, best of all, family. Read the rest of this entry »